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Most Popular Questions
Do I really need a Website?
Yes! Word of mouth can be great, but a majority of consumers find and research companies online before making any purchases. An online presence gives your company credibility and boosts brand awareness. Plus, websites are an avenue for endless marketing strategies, including e-commerce, online customer service, and consumer engagement.
What is Search Engine Optimization?
search Engine Optimization, commonly referred to as SEO, is the act of improving content and web pages in order to rank higher on search engine results pages. Search engines have algorithms that determine which web pages hold the most relevant results, and those pages are ranked highest among the search results.
What social media platforms are best for my business?
While social media presence is crucial for all companies, each company will have different social media needs and strategies. For some, Facebook will be the best platform for business, while Instagram may be better for others. To determine which platform is best for your business, it is important to first determine your target audience and social media goals.
How does a website increase sales?
The primary way a website increases sales is by offering users a convenient way to shop for products and services. Through pop-ups offers and special online discounts, small businesses can encourage consumers to switch from window-shopping to buying.
What is local SEO?
As compared to standard SEO, local SEO refers to Local Search Engine Optimization. Local SEO comes into play when users are searching for products, services, or resources near them in real-time.
Does email marketing still work?
All of us at Pink Dog Digital are big believers in email marketing campaigns, as all small businesses should be. Unlike social media platforms, emails are personal and individualized to your most loyal consumers.
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