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The Basics of Blogging Search Engine Optimization.

Updated: Dec 6, 2021

Search engine optimization, or SEO, is incredibly important for marketers. When you optimize your web pages — including your blog posts — you’re making your website more visible to people who are entering keywords associated with your product or service via search engines like Google.

Blogging helps boost SEO quality by positioning your website as a relevant answer to your customers’ questions. Blog posts that specifically use a variety of on-page SEO tactics can give you more opportunities to rank in search engines and get customers to visit your site.

Simplifying SEO

Confusion is a common issue facing digital content marketers — and we want to help. In this post, we’ll cover how to optimize your blog posts for the keywords you care about, along with a few other optimization tactics you should keep in mind.

Now, let's take a look at the 12 blog SEO tips that you can take advantage of to enhance your content's searchability.

  1. Focus on 1–2 long-tail keywords that match the intent of your target reader

  2. Include your 1–2 keywords in specific parts of your post.

  3. Make sure your blog is mobile-friendly and responsive.

  4. Optimize your meta description, and use all the space.

  5. Optimize your images with image alt text.

  6. Don’t use too many similar topic tags.

  7. Use URL structures that help your visitors.

  8. Link internally when possible.

  9. Use Google’s Search Console.

  10. Use topic clusters.

  11. Create evergreen content.

  12. Repurpose or update your current content and remove outdated content.

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